Dear Downtown Stakeholders,
As the first business improvement district in Reno, the Downtown Reno Partnership (DRP) finished its inaugural year successfully, and we are proud to present our first Annual Report reflecting some major improvements in downtown Reno.
Thanks to your support, the DRP was officially established in July 2018. Three months later, we set up the office, hired staff and recruited and trained the first 14 ambassadors. The team made their public debut at the Veteran’s Day Parade on November 11, 2018 in uniform and fully trained. Since then, our ambassadors have made an enormous impact on the downtown environment by making it cleaner, safer and friendlier. They reported more than 500 graffiti incidents, removed more than 500 abandoned shopping carts, participated in more than 350 needle clean-ups in partnership with Northern Nevada HOPES, referred 30 individuals to long-term treatment, saved three lives by administering Narcan and CPR, and gave more than 7,000 directions to visitors. On Valentine’s Day, the Ambassadors passed out Kimmie Candy to passersby and put a smile on their faces.
The presence of the ambassadors changed the baseline for downtown Reno and lessened the “broken window” effect we have had in the core of Reno for many years. With their friendly and helpful demeanor, the ambassadors made a difference in many people’s impressions of our downtown. The Reno Police Department has noticed a change in nuisance calls thanks to the ambassadors who intervene and de-escalate situations where police are not needed.
We were able to give downtown Reno a boost through the effective use of digital media and have promoted our businesses through various articles, campaigns and through appearances on local TV and radio. We promoted Mother’s Day and Valentine’s Day in downtown campaigns on the KOLO8 morning show and on local radio.
Even though we hadn’t officially started our economic development program, we secured a grant from the Governor’s Office of Economic Development Nevada Main Street Program, which allowed us to add 12 bike racks and two vinyl wrap art installations in the downtown area and print a brochure educating businesses and stakeholders about who we are and what we do. The brochure was mailed to over 4,000 addresses in the downtown area.
With the help of OnStrategy, we developed a three-year strategic plan that will keep us focused and on the right track to continue to move the needle. We are in full swing to get the new year started and are confident it will be as successful as our first year.
As one strong community, we are shaping the future.
Alex Stettinski and Cindy Carano