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SUMMARY:Día de los Muertos: Believe Plaza
DESCRIPTION:FREE GENERAL ADMISSION • ENTRADA GRATIS • ALL AGES\nCELEBRATE LIFE. HONOR LOVED ONES. SHARE THE TRADITION.\nLooking for a free family event in Reno during Halloween weekend?\nBring the children\, grandparents\, cousins\, and friends to Reno City Plaza for Reno’s Day of the Dead | Día de los Muertos\, a colorful two-day celebration filled with live music\, DJs\, dancing\, cultural traditions\, costume contests\, family fun\, food\, local vendors\, and a community digital ofrenda honoring loved ones who have passed.\nWhether Día de los Muertos has been part of your family’s traditions for generations or you are experiencing it for the first time\, everyone is welcome.\nGENERAL ADMISSION IS FREE.\nUse the Get Tickets button to reserve free admission or choose the optional VIP Weekend Experience.\nYou do not need to purchase VIP to attend or enjoy the event.\nDATES AND LOCATION\nReno City Plaza30 N. Virginia StreetReno\, Nevada 89501\nFRIDAY\, OCTOBER 30\, 20266:00 PM to 10:00 PM\nSATURDAY\, OCTOBER 31\, 202611:00 AM to 3:00 PM\nAttend Friday\, Saturday\, or both days.\nIMPORTANT: These are two separate event sessions. The event closes at 10:00 PM Friday and reopens at 11:00 AM Saturday.\nWHAT FAMILIES CAN LOOK FORWARD TO\n• FREE admission for all ages• Friday Night Catrina Contest• Saturday Morning Kids’ Costume Contest• Live music and DJs• Dancing and cultural entertainment• Community digital ofrenda• A special memorial moment• Food\, artists\, artisans\, and local vendors• Optional catered VIP experience inside a heated tent\nFRIDAY NIGHT: CATRINA CONTEST\, MUSIC\, DANCING\, AND REMEMBRANCE\nFriday night brings the color\, music\, and artistry of La Catrina to downtown Reno.\nCome dressed in your Catrina-inspired best\, enter the Friday Night Catrina Contest\, or simply enjoy the creativity on display.\nFriday night will feature:\n• Friday Night Catrina Contest• Live music and DJs• Dancing and cultural entertainment• A special memorial moment• Community digital ofrenda• Food and local vendors• Optional catered VIP dinner inside a heated tent\nCostumes are encouraged but not required to attend.\nThe exact Catrina Contest time\, eligibility requirements\, rules\, and registration details will be announced.\nSATURDAY MORNING: KIDS’ COSTUME CONTEST AND FAMILY FUN\nSaturday is designed with families in mind.\nBring the children\, parents\, grandparents\, and extended family for a daytime celebration filled with music\, creativity\, culture\, and community.\nThe Kids’ Costume Contest will take place Saturday morning during the 11:00 AM to 3:00 PM event session.\nFamilies interested in participating should plan to arrive when the event opens.\nSaturday will feature:\n• Saturday Morning Kids’ Costume Contest• Live music and DJs• Family fun• Cultural entertainment• Community digital ofrenda• Food and local vendors• Optional catered VIP experience inside a heated tent\nThe exact contest time\, age divisions\, rules\, and registration details will be announced.\nDIGITAL OFRENDA: HONOR SOMEONE YOUR FAMILY LOVES\nAt the heart of Reno’s Day of the Dead | Día de los Muertos is our community digital ofrenda\, featuring approved photographs and short remembrances of loved ones who have passed.\nChoose a photograph together\, write a short remembrance\, and share the story of a parent\, grandparent\, family member\, friend\, veteran\, community member\, or anyone whose memory you would like to carry forward.\nThe digital ofrenda gives families a place to celebrate the lives of their loved ones\, share their stories with children\, and help younger generations understand the people and traditions that came before them.\nParticipation in the digital ofrenda is FREE. No VIP purchase is required.\nSubmit a photograph and short remembrance at:\nofrenda.renoddlm.com\nAll submissions will be reviewed before display. Submission requirements\, deadlines\, and scheduled viewing times will be posted online. Submission does not guarantee inclusion.\nOPTIONAL VIP WEEKEND EXPERIENCE\nA WARM AND COMFORTABLE HOME BASE FOR BOTH DAYS.\nGeneral admission remains free.\nVIP is an optional\, limited-capacity experience covering both Friday and Saturday.\nVIP WEEKEND EXPERIENCE$100 PER PERSON\nEach VIP Weekend Experience includes:\n• Heated VIP tent access Friday and Saturday• Guaranteed seating at shared VIP tables• Catered dinner Friday night• Catered food during Saturday’s daytime session• Two drink tickets total per person for the weekend• Nonalcoholic beverage options• Access to all public event programming\nThe heated VIP tent provides a comfortable place to sit\, eat\, warm up\, and spend time with your family or group between exploring the event and enjoying the entertainment.\nCatering will be provided during scheduled service windows each day. Menus and serving times will be shared with VIP guests before the event.\nEach person using VIP seating or catering must have a VIP pass\, including children.\nIndividual VIP guests will be seated at shared tables. Seating is guaranteed\, but a specific table or seat location is not guaranteed.\nPurchasing multiple individual VIP passes does not create a private or dedicated table.\nAll VIP passes cover both Friday and Saturday. Single-day VIP passes are not offered.\nA separate free general admission ticket is not required when purchasing VIP.\nVIP capacity is extremely limited.\nEL PATRÓN TABLE FOR 8\nGather your family\, friends\, employees\, or clients around one dedicated table.\nA limited number of El Patrón Tables are available for $750.\nEach El Patrón Table includes:\n• Eight VIP Weekend Experiences• One dedicated table for up to eight guests• Heated VIP tent access Friday and Saturday• Catered dinner Friday night• Catered food during Saturday’s daytime session• Two drink tickets per guest\, 16 drink tickets total• Access to all public event programming\nTHIS PACKAGE ALREADY INCLUDES EIGHT VIP ADMISSIONS.\nDo not purchase eight separate individual VIP tickets when purchasing an El Patrón Table.\nLook for the El Patrón Table upgrade during checkout. Availability is extremely limited.\nMAKE A RENO WEEKEND OF IT\nTraveling from outside the Reno area?\nArrive Friday evening for the Catrina Contest\, live entertainment\, dancing\, and a special memorial moment. Stay overnight in Reno or Sparks\, then return Saturday morning for the Kids’ Costume Contest and daytime family celebration.\nWhile you are here\, explore downtown Reno\, the Reno Arch\, the Truckee Riverwalk\, local dining\, and small businesses.\nTravel\, lodging\, transportation\, parking\, and purchases outside the event are not included with general admission or VIP.\nCOME HUNGRY. SHOP LOCAL. CELEBRATE TOGETHER.\nExplore food vendors\, artists\, artisans\, community organizations\, and local businesses throughout the event.\nEnjoy a meal together\, discover unique artwork and cultural merchandise\, and support the small businesses that help make our community special.\nFood\, beverages\, merchandise\, and other vendor purchases are sold separately from free general admission.\nCatered food and drink tickets are included only with VIP Weekend Experiences and El Patrón Table packages.\nA CELEBRATION FOR THE WHOLE FAMILY\nThe event takes place during Halloween weekend and includes costume contests\, but the celebration is centered on Día de los Muertos traditions of family\, remembrance\, culture\, and honoring loved ones who have passed.\nBring the children.\nBring the grandparents.\nBring the people whose stories you want the next generation to remember.\nCome to honor someone you love\, share traditions\, dance\, enjoy live entertainment\, support local businesses\, and create new family memories together.\nFREE GENERAL ADMISSIONENTRADA GRATISALL AGESTWO DAYS OF MUSIC\, CULTURE\, FAMILY\, AND REMEMBRANCE\nReserve free admission or select the optional VIP Weekend Experience:\nhttps://www.eventbrite.com/…/renos-day-of-the-dead-dia…\nOUTDOOR EVENT NOTICE\nReno’s Day of the Dead | Día de los Muertos is an outdoor event.\nDress for late-October weather and bring additional layers for Friday evening.\nThe heated tent is available only to guests with VIP access.\nEvent schedules\, performers\, menus\, contests\, and activities are subject to change.\nTHANK YOU TO OUR SUPPORTERS\nSpecial thanks to Zeroday Cybersecurity\, the Reno-Sparks Convention and Visitors Authority (RSCVA)\, and Re:UP\, the Reno Redevelopment Agency (RDA)\, for helping make this free community celebration possible.\nProduced by High Sierra Entertainment\, the team behind Dancing on the River and Sabor Latino: Reno’s Latino Festival.\nEvent information and updates:
URL:https://downtownreno.org/event/dia-de-los-muertos-believe-plaza/
LOCATION:Believe Plaza\, 10 N Virginia Street\, Reno\, 89501
ATTACH;FMTTYPE=image/jpeg:https://downtownreno.org/wp-content/uploads/2026/09/825328727_122321892830220020_5036008749691329131_n.jpg
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