Welcome to downtown Reno

The Downtown Reno Partnership is a business improvement district in Reno. We are working with businesses, property owners, residents, city and county government to make the core of the city cleaner, safer and friendlier.

We deployed 20 Downtown Reno Partnership ambassadors who are on the streets seven days a week. They interact with residents, visitors and homeless to change downtown for the better. Look for them next time you’re here and ask them how they can help you.

Meet the ambassadors

Our ambassadors are dressed in blue and black, branded uniforms. You’ll see them around downtown on Segways, bicycles and on foot. They are here to greet you, help you find your way or assist with difficult situations.

Our ambassadors have a direct line to the Reno Police, City of Reno Public Works and Code Enforcement departments. They help direct city services to address safety, cleanliness and infrastructure issues.

Learn about the ambassadors

Our larger mission

In addition to the ambassadors, the Downtown Reno Partnership staff focuses on advocacy and leadership for the downtown area. The partnership’s direction comes from a board of directors and board of advisors. Together, we are making a dent in the quality of life in the district.

We do that by creating more reasons for people to visit the downtown area. Our team works together to improve the business environment and encourage new economic activity.

Learn more about us

Our 2018-2019 annual report is complete

In the first fiscal year 2018-2019, the Downtown Reno Partnership focused primarily on launching a successful ambassador program, which will be explained more in this report. We hired a total of 18 ambassadors before the end of June 2019, which included two outreach specialists and an operations manager.

Learn more about our marketing strategy, impact on downtown and benchmarks for next year.

Learn more in our annual report