Welcome to downtown Reno!

The Downtown Reno Partnership is a business improvement district in Reno. We are working with businesses, property owners, residents, city and county government to make the core of the city cleaner, safer and friendlier.

We deploy Downtown Reno Partnership Ambassadors on the streets seven days a week. They interact with residents, visitors and homeless to change downtown for the better. Look for them next time you’re here and ask them how they can help you.

We also employ marketing and economic development experts to promote businesses and attract visitors and developers to the area.

Locomotion: A city in motion

Downtown Reno’s ReTRAC Beautification project comes to life.

After a year of hard work and planning, the center of downtown will finally be filled with beautiful landscaping, a community mural project led by Brad Carney and a space we can all enjoy for years to come.

Find out how partnerships between Bloomberg Philanthropies, City of Reno, Main Street America and leadership from Council Member Neoma Jardon and Downtown Reno Partnership brought this project to life.

Learn more about Locomotion

Our larger mission

The Downtown Reno Partnership staff focuses on advocacy and leadership for the downtown area. The partnership’s direction comes from a board of directors and board of advisors. Together, we are making a dent in the quality of life in the district.

We do that by creating more reasons for people to visit the downtown area. Our team works together to improve the business environment and encourage new economic activity.

Learn more about us

Meet the ambassadors

Our ambassadors are dressed in blue and black, branded uniforms. You’ll see them around downtown on Segways, bicycles and on foot. They are here to greet you, help you find your way or assist with difficult situations.

Our ambassadors have a direct line to the Reno Police, City of Reno Public Works and Code Enforcement. They help direct city services to address safety, cleanliness and infrastructure issues. We employ trained social outreach personnel to aid those people in need.

Learn about the ambassadors