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Blue Carpet Treatment

The Blue Carpet Treatment is the Downtown Reno Partnership’s signature event series to highlight and celebrate new business openings, renovations, expansions, and milestones in the city’s urban core. We literally roll out the blue carpet to create a fun, high-visibility event that doubles as a content party, with full support from our team.

Each event is promoted through our social channels, email newsletter, and direct invitations to City of Reno leaders, the Governor’s Office of Economic Development (GOED), the Nevada Small Business Development Center (SBDC), the Reno+Sparks Chamber of Commerce, and other partner organizations. Events are designed to generate great social content, with photo opportunities, media coverage, and local influencers. We encourage everyone to post and tag @downtownreno to spread the love and highlight what’s happening downtown.

It’s our way of showing appreciation—and putting the spotlight on the people and businesses adding vibrancy to downtown Reno.

Blue Carpet Treatment Request Form

To request a Blue Carpet Treatment event at your location, please fill out the form

Upcoming Blue Carpet Events

DRP Blue Carpet Events

Blue Carpet Treatment for Playfield Sport and Games

Play now, adult later! Join the Downtown Reno Partnership Thursday, August 28 from 4–5pm as we roll out the Blue Carpet for Playfield Sports and Games at their new location inside the historic Santa Fe Hotel at 235 Lake Street. The first 20 guests will receive a sponsored beverage, and we’ll have some quarters ready for you. Explore their collection

Blue Carpet Treatment for Pitch Black Printing

The Downtown Reno Partnership is rolling out the Blue Carpet to celebrate Pitch Black Printing and their 10 years of serving Reno’s creative and business community! Join us on Friday, October 10th from 4-5pm to kickoff their anniversary party. The celebration will take place at their shop and gallery at 700 East 4th Street in the Brewery District, a hub

Blue Carpet Treatment for Pasta Fresca

The Downtown Reno Partnership is rolling out the Blue Carpet to celebrate Pasta Fresca’s new location in downtown Reno. Please join us on Friday, May 22 from 11:00 a.m. to 12:00 p.m. as we celebrate this delicious addition to the downtown culinary scene, located at 490 S Center St next to the Terry Lee Wells Nevada Discovery Museum. Pasta Fresca