AMBASSADOR HOTLINE:

Blue Carpet Treatment

The Blue Carpet Treatment is the Downtown Reno Partnership’s signature event series to highlight and celebrate new business openings, renovations, expansions, and milestones in the city’s urban core. We literally roll out the blue carpet to create a fun, high-visibility event that doubles as a content party, with full support from our team.

Each event is promoted through our social channels, email newsletter, and direct invitations to City of Reno leaders, the Governor’s Office of Economic Development (GOED), the Nevada Small Business Development Center (SBDC), the Reno+Sparks Chamber of Commerce, and other partner organizations. Events are designed to generate great social content, with photo opportunities, media coverage, and local influencers. We encourage everyone to post and tag @downtownreno to spread the love and highlight what’s happening downtown.

It’s our way of showing appreciation—and putting the spotlight on the people and businesses adding vibrancy to downtown Reno.

Blue Carpet Treatment Request Form

To request a Blue Carpet Treatment event at your location, please fill out the form

Upcoming Blue Carpet Events

DRP Blue Carpet Events

Blue Carpet Treatment for Elera

The Downtown Reno Partnership is rolling out the Blue Carpet to celebrate the grand opening of Elera, a new luxury wellness spa in downtown Reno. Join us on Friday, April 10 from 11:00 a.m. to 12:00 p.m. as we celebrate this exciting addition to downtown, located at 455 West 5th Street. Elera brings an elevated approach to wellness, offering advanced

Blue Carpet Treatment Block Party

Feb. 12, 2026 The Downtown Reno Partnership will roll out the Blue Carpet on Thursday, February 12, from 3:30 p.m. to 5:00 p.m. with a first-of-its-kind Blue Carpet Block Party celebrating five businesses at the corner of 1st and Sierra Streets in the Riverwalk District. This fast-paced, walkable celebration will spotlight new openings, new ownership, and milestone anniversaries through a

Blue Carpet Treatment to Celebrate Nevada Sunset Winery’s Revamped Bar and Lounge

Don’t Miss the June 19 Blue Carpet Treatment to Celebrate Nevada Sunset Winery’s Revamped Bar and LoungeThe Downtown Reno Partnership invites the community to a Blue Carpet Treatment event at Nevada Sunset Winery on Thursday, June 19 from 4:00 to 5:00 PM, celebrating the unveiling of the winery’s newly renovated bar and lounge spaces. Located in the heart of the Brewery