The Downtown Reno Partnership is rolling out the Blue Carpet to celebrate the grand opening of Elera, a new luxury wellness spa in downtown Reno. Join us on Friday, April 10 from 11:00 a.m. to 12:00 p.m. as we celebrate this exciting addition to downtown, located at 455 West 5th Street.

Elera brings an elevated approach to wellness, offering advanced aesthetics, therapeutic massage, IV hydration, and signature treatments designed to help clients look, feel, and live better. As a locally owned, woman-owned business founded by a Reno native, Elera represents both a professional milestone and a meaningful investment in the community.

Guests are invited to enjoy catered refreshments, curated giveaways, exclusive weekend promotions, immersive photo moments, and open house tours showcasing the full Elera experience. All attendees will be entered into a raffle for a chance to win a $100 gift certificate.

The Blue Carpet Treatment is the Downtown Reno Partnership’s signature event series, spotlighting new businesses, expansions, and milestones that bring vibrancy to downtown Reno.