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Blue Carpet Treatment

The Blue Carpet Treatment is the Downtown Reno Partnership’s signature event series to highlight and celebrate new business openings, renovations, expansions, and milestones in the city’s urban core. We literally roll out the blue carpet to create a fun, high-visibility event that doubles as a content party, with full support from our team.

Each event is promoted through our social channels, email newsletter, and direct invitations to City of Reno leaders, the Governor’s Office of Economic Development (GOED), the Nevada Small Business Development Center (SBDC), the Reno+Sparks Chamber of Commerce, and other partner organizations. Events are designed to generate great social content, with photo opportunities, media coverage, and local influencers. We encourage everyone to post and tag @downtownreno to spread the love and highlight what’s happening downtown.

It’s our way of showing appreciation—and putting the spotlight on the people and businesses adding vibrancy to downtown Reno.

Blue Carpet Treatment Request Form

To request a Blue Carpet Treatment event at your location, please fill out the form

Upcoming Blue Carpet Events

DRP Blue Carpet Events

Abby's Highway 40 Photo by: Reno After Dark

Blue Carpet Treatment to Celebrate Abby’s Highway 40’s New Patio Made from Historic Bricks

Photo By: Reno After Dark The Downtown Reno Partnership invites the community to a Blue Carpet Treatment celebration honoring one of Reno’s most iconic dive bars—Abby’s Highway 40—and the unveiling of its new back patio, constructed with bricks from Northern Nevada’s railroad and architectural history. The patio bricks were salvaged from the Union Pacific Machine Shop in Sparks, originally built

Downtown Reno Partnership Presents a Blue Carpet Event: Lake Tahoe AleWorX Opens Rooftop Bar and Daily Deck Access in Reno’s Brewery District.

The Downtown Reno Partnership is excited to invite the public to a Blue Carpet Treatment for Lake Tahoe AleWorX on Wednesday, May 7, from 4:00 to 5:00 p.m. at 324 E. 4th St. This special event highlights their rooftop deck and bar, which will now be open daily to the public. There will be sponsored drinks for the first twenty

Sign reading "Visit the Shops at the Basement," inside of the Basement building.

Merchants in The Basement and 50 South Virginia St. welcome new businesses with Blue Carpet grand opening event.

In conjunction with the Downtown Reno Partnership, The Basement and 50 South Virginia, Reno’s historic downtown post office building, are celebrating a new anchor tenant in the massive first floor space. The Paloma is a furniture and accessories showroom occupying the square footage formerly held by West Elm and it is now open. To celebrate, The Downtown Reno Partnership will

Blue Carpet Treatment to Celebrate Abby’s Highway 40’s New Patio Made from Historic Bricks

Downtown Reno Partnership Presents a Blue Carpet Event: Lake Tahoe AleWorX Opens Rooftop Bar and Daily Deck Access in Reno’s Brewery District.

The Downtown Reno Partnership is excited to invite the public to a Blue Carpet Treatment for Lake Tahoe AleWorX on Wednesday, May 7, from 4:00 to 5:00 p.m. at 324