The Pioneer Center for the Performing Arts, Reno’s historic theater in the heart of downtown Reno and the Riverwalk District closed this spring due to the COVID-19 pandemic. Since the closure they have faced significant financial consequences. To date, the theater has cancelled over 50 performances, resulting in substantial revenue losses for the theater. As a nonprofit arts organization, these devastating and unexpected losses have a tremendous and lasting financial impact on the organization, staff, and community.

Pioneer Center for the Performing Arts is a private, nonprofit 501c3. It owns and operates the Pioneer Center, a 1,500-seat theater located at 100 S. Virginia St. in the heart of downtown Reno. The largest performing arts facility in northern Nevada, the Pioneer Center features a distinctive gold-anodized geodesic dome and is an excellent example of mid-century Populuxe architecture. The Pioneer Center is listed on the Nevada State Register of Historic Places and the National Register of Historic Places.

After more than 50 years of operating, they are now turning to the community for help. The organization asks the community supporters, and past attendees to consider donating to the Pioneer Center for the Performing Arts to support the hometown theater. Donations are more critical now than ever and will help raise the curtain when they return. Until then, it will provide essential resources to maintain the iconic facility, stay engaged with the community, support key Pioneer Center staff, and prepare for the moment when they can bring everyone together once again.

While they eagerly await the time when they can share in the joy of live performance again, Pioneer Center for the Performing Arts remains steadfast in their commitment to their nonprofit mission and the community. Management says that they are committed to the belief that the arts are an essential part of our community’s quality of life and well-being. By donating to the organization, individuals support the continuation of the mission to facilitate and present the highest quality performing arts programming in northern Nevada.

To learn more about the Pioneer Center for the Performing Arts or how to donate visit https://pioneercenter.com/. For administrative services call 775-686-6610